소비자 이탈이 심해진 배달플랫폼 근황
https://n.news.naver.com/mnews/article/021/0002563467?sid=001
요약
1. 배달플랫폼들이 수익성 개선을 위해 수년간 해왔던 과도한 프로모션을 그만두고
배달비 정상화(?)를 시도했으나 이 과정에서 소비자가 체감하는 배달료가 크게 높아져 소비자 이탈 현상이 가속화됨
2. 그러다보니 일감이 줄어든 라이더들이 노조를 만들어 배달비 인상하라고 압박하는중
3. 이에 배달플랫폼 측은 여러 음식을 모아서 한꺼번에 배달하는 알뜰 배달로
더이상의 소비자 이탈을 막겠다는 의지를 드러냄. 배달료는 지금보다 매장별로 천원 가량 저렴한걸로 알려짐
2 Comments
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