CU편의점 1000원대 막걸리 판매... 초저가 상품 등장

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생생정보통 2023.05.07 22:24

고물가 시대 편의점에 1천원짜리 막걸리가 출시됐다.

편의점 CU 는 이달 이달 업계에서 유일하게 1천원에 즐길 수 있는 서민 막걸리(750ml, 6도)를 선보인다

CU 는 중간 마진을 낮추고 마케팅 비용을 최소화해 가격을 낮출 수 있었다고 설명했다.

제조 단가는 대량 납품을 위한 자동화 설비는 갖추었으나 판로를 확보하는 데 어려움을 겪고 있는 중소 업체와 함께 한국쌀가공식품협회에서 직접 쌀을 공급 받으며 낮출 수 있었다,

이에 일반 제조사 상품들에 비해 최대 70%나 저렴하지만, 쌀 함량 수준은 유지되는 가성비를 갖췄다고 한다.

https://n.news.naver.com/mnews/article/079/0003767001?sid=101

와 ,,, 궁금하네요

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BEST 1 줄리 2023.05.08 08:55

돈쭐내러 가자

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여름바람 2023.07.28 18:52

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